Timeline

Feb 2024

Role

Art Direction, Web Design, Web Development

Problem Statement

Thina’s existing OTT platform faced challenges with user experience, slow content update workflows, and limited scalability—making it increasingly difficult to engage users and manage content efficiently as their audience continued to grow.

The redesign of Thina’s OTT platform using Magopixel’s technology led to significant improvements across user engagement, performance, and internal workflows. Within the first month of launch, user engagement increased by 45%, driven by a more intuitive interface and faster access to content. Content publishing became 60% more efficient thanks to the modular CMS structure, allowing the Thina team to manage and update content with ease. Mobile performance saw a 30% boost, enhancing video load times and responsiveness across devices. Additionally, the improved navigation and content discoverability reduced the bounce rate by 35%, while the scalable infrastructure allowed Thina to roll out new features and content types without delay.

43%

Increase in user engagement

60%

Faster content publishing

30%

Boost in mobile performance

35%

Reduction in  bounce rate

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